The NBA’s flirtation with full-blown “wokeness” has been a complete disaster.
Viewership for the league has reached historic lows.
And one NBA owner got called out by Ted Cruz for the league’s terrible ratings.
Senator Ted Cruz has been one of the NBA’s sharper critics regarding the league’s relationship with China.
The league is willfully ignoring the human rights abuses committed by the Chinese Communist Party against the people of Hong Kong and the Uyghur Muslims.
Cruz also criticized the NBA for falling into the “get woke, go broke” trap by embracing far-left politics.
The ratings for the NBA have been abysmal since the league restarted, and the NBA Finals ratings have been the lowest ever recorded since the metric began being regularly tracked in 1994.
Dallas Mavericks owner Mark Cuban took umbrage with Cruz pointing out the NBA’s massive mistakes, but Cruz didn’t back down.
I love @HoustonRockets & have rooted for them my entire life. I happily cheer for the Spurs & Mavericks against any non-TX team.
— Ted Cruz (@tedcruz) October 6, 2020
Cuban’s criticism is nonsensical because Cruz is pointing out that the NBA is the one killing its business.
People aren’t rooting for the NBA to do poorly; people are pointing out that the NBA is doing poorly because they’ve made a hard-left turn that’s alienating a huge segment of the fanbase.
Cuban misfired with another tweet attacking Cruz:
“You haven’t watched a game of the finals, how would you know what is being said or done? Since when is a desire to end racism an insult to anyone or political? And you don’t think using #GetWokeGoBroke is a partisan insult?”
First of all, one doesn’t have to watch a game for longer than five minutes – or simply see highlights – to witness “Black Lives Matter” plastered on the courts and players wearing jerseys with political statements like “Group Economics” and “Say Their Names.”
Second, the “desire to end racism” is not what’s at play in the NBA.
Black Lives Matter is an openly Marxist organization aiming to subvert the American system.
That is overtly political and off-putting.